More than just flights: Is Qantas airlines changing to become an Australian or global transport company?


09 Dez 2020 [16:00h]     Bookmark and Share


More than just flights: Is Qantas airlines changing to become an Australian or global transport company?

Foto: Edgar Delmont



Australian air carrier Qantas seems to newly adapt to the transportation needs of its customers. As flight reservations have decreased in the worldwide Corona pandemic the company timidly started to offer ground transport services to selected customers. Here is how passengers can benefit. 

Qantas now offers trips around Australia on the ground including The Ghan, Indian Pacific and the Great Southern – marking the first time Classic Reward Seats offered on the ground. From today, members can use points to book Classic Rail Reward seats or earn 1 point per $1 spent on Journey Beyond Rail Expeditions journeys. Is this the airline’s first step into an Australian or even global transport organisation.

Journey Beyond offers extended overnight rail holidays that traverse some of Australia’s most picturesque and iconic landscapes such as the Red Centre, Blue Mountains and east coast. The all-inclusive high-end expeditions include bespoke menus inspired by the places the trains travel through and the opportunity for guests to explore beyond the tracks with immersive Off Train Excursions before returning to their onboard accommodation and world-class hospitality.

Qantas Loyalty CEO, Olivia Wirth said at a time when Australians are planning domestic holidays more than ever the partnership with Journey Beyond Rail Expeditions provides even more choice for frequent flyers to use their Qantas Points.

“Ninety per cent of our members want to use their points for travel so the ability to explore the country by rail is an exciting alternative for frequent flyers and a real drawcard for our program,” Ms Wirth said.

“Whether members are redeeming points on flights, hotel bookings, holiday packages or now rail travel, we’re always evolving and innovating to meet the needs of our 13 million members and help bring them closer to their next dream trip.”

Journey Beyond Chief Executive Officer, Chris Tallent said the announcement reflected a coming together of two great Australian brands.

“We’re thrilled to partner with Qantas Frequent Flyer and provide people who love to travel with greater value when they choose a premium rail holiday experience,” Mr Tallent said.

“Like Qantas, Journey Beyond is in the business of taking people to incredible places across the country and curating unique experiences that forge lasting memories.

“As the first travel partner to offer Classic Reward Seats outside of flights, with the launch of our ‘Classic Rail’ Rewards, we look forward to growing our partnership with Qantas and sharing the joy of travel with our guests.”

Bookings are now available for rail travel next year with the Great Southern’s second season being extended by two weeks into February and the once-a-week Ghan service becoming a twice-weekly service from May to August. Work is currently underway to see the Indian Pacific return with its weekly journeys from mid-February.

Qantas Frequent Flyers can earn 1 Qantas Point per $1 spent on all Journey Beyond Rail Expeditions or use points to book twin and single Gold Cabins on The GhanIndian Pacific and Great Southern starting from 100,000 Qantas Points.

 

 







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