Prospecting new passengers in the Asian market, we develop a commercial policy intended for the Chinese clients
Sao Paulo – (BM&FBOVESPA: TAMM4/NYSE: TAM) – We launch today (July 8) our commercial operations based in Beijing, China. By expanding its operations in China, we proceed with our strategy of prospecting new passengers in the Asian market through a commercial policy intended for that region. Our purpose is to introduce our services to the Chinese market and strengthen its relationship with the country’s travel agents and clients.
“China is one of the largest commercial partners of Brazil and was the main destination of Brazilian exports in 2010, which results in a significant traffic between both countries. It is an excellent opportunity for us to earn new revenues”, explains Paulo Castello Branco, Commercial and Alliances vice-president of TAM. In 2010, Brazil received 37,849 visitors from China, an increase of 34% in relation to the previous year. From such total, 36,444 people, or 96%, used air transportation to arrive at the country. This data was provided by the Brazilian Ministry of Tourism.
Since 2009, we have a codeshare agreement with Air China, our partner at Star Alliance, connecting Beijing and São Paulo (via Madri). In February this year, we launched our administrative and commercial office in Asia, located in Hong Kong. This is the third back office of the company, similar to the models already consolidated in Madrid, Spain, and Miami, in the United States. The unit provides technical and commercial support to the whole network of travel agents and representations of the company in the continent.
Nowadays, we have commercial representations in 45 offline markets (where it does not operate flights), 12 of them in Asia. Besides, it has management offices in Japan and China.
Picture: Edgar Delmonte