The Lisbon, Did you know? campaign by Lisboa Tourism Association, created by Ilan Geva & Friends agency for the US market, won the silver award in the CVB/Destinations/ Tourism Representations category during the annual Adrian Awards gala held in January in New York.
This award given by Hospitality Sales & Marketing Association International (HSMAI), is in recognition of the excellent direct marketing campaign on Lisboa aimed at the Business Tourism sector. Designed as a postcard, it consists of a dozen images of the most characteristic places and products of the Portuguese capital, „There is no bad weather in this city“, „Where international shopping began 500 years ago“ and „As diverse as the Universe“, are just some of the slogans that headline these postcards, portraying Lisboa as a unique city and „The closest European city to the United States“ Founded in 1927, HSMAI is an international organisation of marketing and sales, comprising around 7000 people from 35 countries.
Photo: Turismo de Lisboa
