Starwood’s Green Trailblazing New Hotel Brand Heads West with the Openings of Element Denver Park Meadows and Element Dallas Fort Worth Airport North
WHITE PLAINS, N.Y.–(BUSINESS WIRE)–Sep. 21, 2009– Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announces the opening of its first hotel in Colorado and fifth Element hotel globally – Element Denver Park Meadows. And later this week, Starwood’s green trailblazer will open its sixth hotel – Element Dallas Fort Worth Airport North.
Owned by Medical Hospitality Group and managed by InterMountain Management, LLC, Element Denver Park Meadows is currently in pursuit of LEED certification. It is the second Element project between the ownership group, development team, and InterMountain Management, following the opening of Element Houston Vintage Park in Texas this spring.
„We celebrate the successful, strategic growth of the Element brand with the opening of our fifth and sixth hotels, all in one week,“ said Paul Sacco, Senior Vice President of Development for North America, Starwood Hotels & Resorts Worldwide, Inc. „We are also delighted to expand our relationship with Medical Hospitality Group and InterMountain Management, who have demonstrated their growing commitment and support of our Element brand.“
Launched by Starwood Hotels & Resorts Worldwide, Inc. in 2008, Element delivers a no-compromise, eco-chic experience enhanced by comfortable and inspiring public spaces, modern touches and smart design. Element Hotels is the first major hotel brand to mandate that all its properties pursue the US Green Building Council’s (USGBC) Leadership in Energy and Environmental Design (LEED) certification.
The Element brand’s green features are cleverly designed to be as aesthetically appealing as they are eco-friendly, so guests never compromise on style and comfort. Eco-friendly materials are used whenever possible and natural light is maximized throughout the hotels. To reduce waste, guest room bathrooms are equipped with amenity dispensers, kitchens are supplied with silverware and glassware instead of plastic utensils and paper cups, and filtered drinking water is available rather than plastic water bottles. Recycling bins are available in guest rooms and public areas. Element hotels conserve water and energy with low-flow faucets and fixtures, compact fluorescent light bulbs, and energy-efficient appliances. Even the ubiquitous „Do Not Disturb“ sign has been replaced with an environmentally-friendly magnet.