Choice Hotels International, Inc. (NYSE: CHH) today announced the promotion of Mark Pearce to senior vice president, international division. Mr. Pearce will continue to report to Bruce Haase, executive vice president, global brands, operations and marketing.
SILVER SPRING – In this role, Pearce is responsible for the overall strategic direction of the company’s international division and the expansion of the company’s non-US operations. His primary focus will be to accelerate the company’s growth internationally with the objective of making Choice Hotels a truly global organization.
„Throughout his tenure at Choice, Mark has played in integral and significant role in helping to overhaul the company’s global business operations and establish its strong footprint in a variety of international markets, which today includes more than 35 countries and territories,“ said Haase. „As a result of Mark’s efforts, our international system is stronger than ever with a wide range of high-quality, high-value brands that are recognized by customers worldwide.“
A 25-year travel industry veteran, joined Peace Choice Hotels in 1993 as Vice President of sales and marketing for Choice Hotels Canada and most recently served as Vice President of international operations. He recently led the organization’s effort to acquire the remaining 60 percent ownership interest in Choice Hospitality (India) Ltd.., Providing Choice the ability to accelerate its growth and ongoing management of the Choice brand in this important market, as well as allow choice brand hotels in India the opportunity to take advantage of the full range of marketing and support services available to them.
In August 2009, Pearce received the company’s prestigious Best of the Best CEO award, which honors leaders who demonstrate strong management practices by living the organization’s cultural values and performance principles. He was nominated by numerous colleagues from across the globe who commended him for empowering those on his team to achieve their personal best, for building strong, collaborative relationships and for showing tremendous respect for and understanding of a variety of cultures and business practices.