Website now even more user-friendly and informative to maximise customer benefit

12 Okt 2006 [14:27h]     Bookmark and Share

Simpler, faster and more informative:, the revamped Lufthansa website with enhanced functionalities, is now up and running.

 “Our website enables us to offer customers a first-rate resource for planning their journey online. With our new Internet presence we have succeeded in making the web page and the reservations functionality even simpler and more customer-friendly,” explains Thierry Antinori, Executive Vice President Marketing & Sales of Lufthansa German Airlines.

The improvements in the layout and user-friendliness of the home page are instantly visible. Content is now divided into “Booking”, “Top Offers”, “Info & Service” and “Miles & More” to provide a better overview and allow users to locate important content faster. In addition, users can now access the home page directly via In future, after their first visit to the website, visitors will automatically be directed to the page for their respective country, thus doing away with the need to select the page manually each time. “Over the past few months we have conducted regular customer surveys and market research tests and integrated many customer requests and practical suggestions into the design,” Antinori says.

The optimised layout has also considerably simplified the individual steps in making a flight reservation. In the “Top Offers” section, customers can find the best prices at a glance. All the latest offers have been compiled on one page. With the aid of the Flight Manager, which is preset with all the relevant data for each offer, customers can book a flight to the destination of their choice in a few easy steps. “Thanks to the new layout, the Lufthansa offers are arranged more clearly and prominently, which means that booking the most attractively priced tickets is now even faster and simpler,” Antinori adds.

Lufthansa currently has some extremely favourable long-haul fares from Germany on offer with an online discount of 30 euros. A return flight to Shanghai, for example, costs from 619 euros, to Dubai from 459 euros. The quoted fares include taxes, charges and a ticket service charge of 15 euros, and can be booked via

The complete Lufthansa Service offer can be found under “Info & Service”. Detailed information about specific topics – ranging from tips about travel preparations and check-in, lounges and on-board services to finding one’s way around the departure airport and checking in for the return flight – is just a click away.

Under “Miles & More”, the more than twelve million members of Lufthansa’s frequent flyer programme and all interested parties can obtain details about Europe’s largest customer loyalty scheme. The Search function, which is available on every page, helps passengers to quickly access the information they need. The new site-map as well as answers to Frequently Asked Questions (FAQs) and a new Help function also contribute to greater customer-friendliness.

Until 12 November, Lufthansa is running a competition to help customers familiarise themselves with the new website. If you find pairs of tickets hidden on the website, you can register and with a bit of luck win a flight for two to a Lufthansa destination of your choice. More information and the General Terms and Conditions of Use can be found at

The Lufthansa website was originally launched in 1995 and since then has grown continuously in popularity. In 2006, the number of tickets sold via
rose by 50 per cent worldwide. The home page of the new Lufthansa website now provides access to various Group and country portals. In addition to the German website, Lufthansa operates 60 further country portals in eleven different language versions.


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