Czech Airlines to rollout new uniforms for its employees
29.12.2006 [12:18] Starting with the first of the year, Czech Airlines' (ČSA) staff will be greeting its customers in their new uniforms.
After more than 9 years, the national carrier had decided to change the design of its uniforms and its two-and-a-half-thousand employees are about to get a new elegant look. The new uniforms and their accessories are in the airline's colours – blue, red and white – and it is hoped that their bold designs will make it easier for passengers to identify the staff that is taking care of them during their air travels. The domestic apparel manufacturer OP Prostějov was the winning bidder in the spring 2005 tender for the supply of these new uniforms.
After more than 9 years using the existing uniforms, ČSA decided to give its staff a new appearance and announced a tender for a new supplier in the spring of 2005. Of the four participating bidders, the review committee determined that OP Prostějov, a Czech manufacturer of women's and men's apparel with a long tradition, had come up with the most favourable bid. The winning bidder proposed a new uniform collection that would not only be elegant and stylish but also one in which special attention would be paid to the materials used to make the uniforms. "When creating this new collection, we used the latest European knowledge and expertise in the area of production technologies. Because of the strict demands for the durability and ease of maintenance of the materials to be used, we finally opted for nanotechnology based fabrics. Similar fabrics were also used by the famous French designer Christian Lacroix in his collection of uniforms designed for Air France," said Bořivoj Klug, head of design and sales for corporate identity projects at OP Prostějov.
Besides choosing a new elegant design, the selection of the new uniforms also involved considerations such as the comfort and any health impact on the wearer, water resistance, durability, a wrinkle-free appearance, colour fastness and tear resistance. The initial designs for the uniforms underwent several months of testing in all primary operating areas of the company's operations.
Description of the New Uniforms
The main element of the uniform is a dark blue suit evoking a natural air of authority and professionalism. The rudimentary appearance of the blue colour is softened with red accents, which give the uniform a dynamic look and make it visible in crowded airport environments. A variety of accessories are also used to differentiate between the different staff positions. Pilots wear a gold-coloured necktie and the staff of VIP services wears uniforms with silver-coloured accessories.
The designers paid a great deal of attention to even the smallest details and the decorative aspects of the new designs. An important decorative element is the diamond shaped symbol, the primary graphic identity logo for Czech Airlines. Its shape can be seen in the lines of the uniforms' cut, on the printed design on the scarves, shirts and on the buttons for the jackets. The sparkling Swarovski stones that decorate the women's jacket pockets have also been a successful part of the new designs.
Czech Airlines introduced its first uniforms back in the 1920's, shortly after the start-up of the airline. The use of uniforms slowly spread from pilots to stewards and, by today, the use of uniforms includes check-in staff, ticket agents, security officers, technicians and other ground service workers.
The new collection from the workshop of OP Prostějov features not just a modern design and cut for both men and women and people of different ages but most importantly, a standardized type of uniform for all airline staff that are in regular contact with our customers.
External Communication Specialist
Jana Kašpara 1, 160 08 Praha 6
T: +420 220 116 220
F: +420 220 115 397
Mein Kommentar zu dieser Meldung:
10.12.2014 [14:04] : Reisendensicherheit: Zug schlägt Pkw und Bus
Bahn viermal sicherer als der Bus
10.12.2014 [10:52] : From Mallorca with energy
Alltours versorgt Reisebüroprofis mit Vitaminen
09.12.2014 [09:15] : Auslands-Webseiten von Air China neu gestaltet
Am 1. Dezember 2014 wurden die verbesserten Auslands-Webseiten von Air China in Betrieb genommen. Gefälligere Webseiten und neue, benutzerfreundliche Funktionen garantieren verbesserte Erlebnisse der Online-Navigation.
09.12.2014 [08:40] : 25 Jahre Rückenwind, und alle feiern mit!
09.12.2014 [07:59] : Hainan Airlines bei den WTA als weltweit führende Airline-Business Class 2014 geehrt
08.12.2014 [16:33] : Feliz Natal: Weihnachtsfeiertage in Brasilien
08.12.2014 [14:06] : Motel One eröffnet erstes Haus in der Innenstadt von London
08.12.2014 [12:25] : Quito bedankt sich für die Unterstützung im Wettbewerb “Neue Weltwunderstädte”
08.12.2014 [11:07] : Hotel.de-Reisehoroskop für 2015: Der perfekte Urlaubsort für jedes Sternzeichen
Neue Airline-Vertriebsmarke ‚TUIfly.com’ wird zügig eingeführt weiterlesen
Knapp 560 Millionen Euro Umsatz und 7,1 Millionen Passagiere weiterlesen
As of 1 September, Martin Štolba, who has thus far been the Director of the Czech Airlines Ground Operations Management Department, became the Registered Representative of the Czech Airlines subsidiary Czech Airlines Handling weiterlesen
The Czech Airlines Supervisory Board discussed the airline’s restructuring plan proposal yesterday, approved it, and agreed to present it to the Minister of Finance for further use. weiterlesen
Josef Adam will be Czech Airlines’ Vice President for Human Resources, Information Technologies, and Legal Affairs from 16 January 2010. weiterlesen
Today, in London, Czech Airlines will receive the award of The best Airline based in Central/ Eastern Europe, a prestigious award given out annually by the OAG (Official Airline Guide). Results of these awards, often referred to as the ‚Oscars of the Airline Industry‘ are decided by specially registered people from around the world. Czech Airlines will have received the award for the sixth time in a row. weiterlesen